Over the past few years, many businesses have decided to move their platforms online and try to get into the Internet and online shopping trends. While online shopping was already a big, new, and exciting thing the COVID lockdowns really increased its popularity and really accelerated its growth in the markets. So, it’s no surprise that most businesses are now trying to find their place online. For many business owners, it becomes apparent quite quickly that the hardest part of doing marketing on the online market is to be able to advertise your product and your company efficiently. There are many platforms on which you can promote your business online. Let’s explore one of the biggest ones that is often overlooked, Reddit.
While, once upon a time, the Internet was rich in varied websites that hosted forums on which people could discuss any subject they wanted, nowadays most of these websites have become defunct disappeared, or simply have been forgotten by most of their users. The reality is that forums have not entirely vanished from the Internet of course they simply transformed. Transformed into what you may ask, into Reddit of course. Reddit allows many communities to congregate and discuss all the subjects that interest them whether it be comic books video games or fashion. Serving the same purpose as forums once did, many people use Reddit as a way to exchange tips and recommendations for products and companies when it comes to today’s consumption. So, as you can imagine a platform like this can be highly beneficial for your company.
But how can you even market on a platform like this? It is quite easy, what may not be obvious to somebody uneducated about the Internet is important to see the potential in such a platform. The fact that Reddit is a platform on which communities flock together makes it so that you can easily address groups and communities that might be interested in your business or your products no matter what they are. For example, if you are selling car accessories, you can promote your products by entering discussions around cars in one of the many car subreddits. It is that easy to get your foot in the door. There is of course an old etiquette and culture when it comes to exploring the platform that is Reddit. If you are not up to date with many of the Internet memes and culture at large it might be better to find yourself a Reddit marketing expert. You might scoff at the idea but I assure you that it both exists and is extremely necessary if you want to be able to promote your products on this platform without seeming like a corporate entity trying to fit in with the cool kids.
Operating a business on another platform such as when means that you need to be hip to the current Internet cultural trends that might help your post go viral or get a lot of engagement which will, in turn, allow you to plug your company name into your products. As such if you are a company that provides a service that can be discussed it might be beneficial for you to have not only an official Reddit account but also a dedicated subreddit on which customers and fans of your product can discuss the upcoming products or even your current line of services. People love exclusivity so providing news on your subreddit that wouldn’t be available otherwise on your mainstream platforms can be a great way to attract new customers people were interested in cutting-edge news and I want to keep up with upcoming new products hitting the lines. By communicating with your customers and fostering a community you encourage people to look into your business and perhaps seek out your service in the future. Any effort to do community building is to be seen as a marketing investment.
As you can see Reddit is a particular but efficient marketing tool, especially in the day and age of online shopping. Gone are phone books and the times in which advertising your company in local newspapers was the best way to communicate with your customer base. Nowadays the best and only way to market your products to someone is to be able to connect them directly and relate to their needs as a customer as well as build a community around the idea of the product. People identify with brands that they choose to involve themselves with so by involving yourself with them you do half of the work already. Of course, there is always the human factor these things can take time and are not always successful so hiring an expert who can direct your business in the right direction can help you set up a strong marketing push online.
